Lee 4.20 1,899 Ratings 167 Reviews published 2020 3 editions Roland thought necromancers were inhuman monsters. It’s a classic fairytale: Knight meets necromancer. Lee 4.04 2,707 Ratings 318 Reviews published 2020 4 editions It’s a classic fairytale: Knight meets necromancer Want to Read Rate it: Book 2 The Border by A.H. Read 297 reviews from the worlds largest community for readers. Managerial and theoretical implications for marketers and advertisers are discussed as well as suggestions for future research in this burgeoning area. The Capital (The Knight and the Necromancer 1) by A.H. Additionally, materialism was a significant individual difference variable that was strongly associated with the four motives, some of which served as key mediators underlying materialism’s impact on purchase behaviour. Based on survey data, findings revealed four motivations for following influencers on Instagram – authenticity, consumerism, creative inspiration, and envy – which had varying effects on trust and purchase frequency. trust towards SMIs’ brand-related posts and frequency of purchasing SMI-recommended brands) as well as materialism. The current research identified unique consumer motivations for following SMIs on Instagram and examined its association with important consumer behaviour outcomes (i.e. Brief Summary of Book: The Capital (The Knight and the Necromancer 1) by A.H. Despite the ubiquity of social media influencers (SMIs) and the clear value they hold for marketers, little is understood about the sociopsychological motives that drive consumers to follow them.
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